This Cookie Policy explains what cookies and similar technologies safeINIT uses on this website, what they are used for, and how you can control them. It should be read together with our Privacy Policy.
We only set non-essential cookies (analytics, marketing) after you have given us your explicit consent through the cookie banner. You can withdraw or change your consent at any time using the Cookie preferences link in the footer of every page.
What is a cookie?
Cookies are small text files placed on your device when you visit a website. They let the site remember information about your visit, such as your preferred language or the choices you have made. We also use similar technologies — pixels, local storage, and session replay scripts — which we collectively refer to as "cookies" in this policy for simplicity.
How we ask for your consent
The first time you visit our site, you see a cookie banner that lets you accept or reject non-essential cookies, with per-category control over analytics and marketing. Your choice is stored in the safeinit_consent_v1 cookie and persists for about 13 months. Until you have made a choice — or if you reject — no analytics or marketing cookies are set.
You can change your mind at any time by opening the Cookie preferences link in the footer. Withdrawing consent stops further data collection from that point onward; cookies already set in your browser remain until they expire or you delete them.
Categories of cookies we use
We group cookies into three categories:
- Essential — strictly necessary for the site to function and to remember your consent choices. These are set regardless of consent because the site would not work without them.
- Analytics — help us understand how visitors use the site so we can improve it. Google Analytics 4 (Google) and Microsoft Clarity (Microsoft) fall in this category. Set only after you grant analytics consent.
- Marketing — used to measure the effectiveness of our marketing and to support form submissions. LinkedIn Insight Tag (LinkedIn) and HubSpot embedded forms (HubSpot) fall in this category. Set only after you grant marketing consent.
Cookies we set
The table below lists the main cookies set on this site. Third-party providers may set additional supplementary cookies; the list below covers the cookies most commonly observed.
| Name | Provider | Category | Expiration | Purpose |
|---|---|---|---|---|
| safeinit_consent_v1 | safeinit.com | Essential | 13 months | Stores your per-tool cookie consent choices (analytics, marketing). |
| _ga | google-analytics.com | Analytics | 2 years | Google Analytics 4 — distinguishes unique visitors. |
| _ga_<container-id> | google-analytics.com | Analytics | 2 years | Google Analytics 4 — session state for the specific GA4 stream. |
| _clck | clarity.ms | Analytics | 1 year | Microsoft Clarity — persists the Clarity user ID and preferences. |
| _clsk | clarity.ms | Analytics | 1 day | Microsoft Clarity — connects multiple page views into a single recorded session. |
| CLID | clarity.ms | Analytics | 1 year | Microsoft Clarity — first-visit identifier set on clarity.ms. |
| MUID | bing.com | Analytics | 1 year | Microsoft user identifier used across Microsoft properties (set by Clarity). |
| ANONCHK | clarity.ms | Analytics | 10 minutes | Microsoft Clarity — verifies whether the MUID is anonymous. |
| SM | c.clarity.ms | Analytics | Session | Microsoft Clarity — session-level tracking signal. |
| _linkedin_partner_id, _lipt | linkedin.com | Marketing | Session | LinkedIn Insight Tag — identifies the LinkedIn partner and helps measure conversions. |
| bcookie | linkedin.com | Marketing | 1 year | LinkedIn — browser identifier cookie used for advertising. |
| bscookie | linkedin.com | Marketing | 1 year | LinkedIn — secure browser identifier cookie used for advertising. |
| lidc | linkedin.com | Marketing | 1 day | LinkedIn — routing cookie that points to the correct LinkedIn data center. |
| li_sugr | linkedin.com | Marketing | 90 days | LinkedIn — browser fingerprint used to match anonymous visitors to LinkedIn members. |
| UserMatchHistory | linkedin.com | Marketing | 30 days | LinkedIn — ad-targeting ID sync. |
| hubspotutk | safeinit.com (HubSpot) | Marketing | 6 months | HubSpot — visitor identifier used to deduplicate form submissions and link them to a contact. |
| __hstc | safeinit.com (HubSpot) | Marketing | 6 months | HubSpot — main analytics tracking cookie used by the embedded forms. |
| __hssc | safeinit.com (HubSpot) | Marketing | 30 minutes | HubSpot — current session indicator used by the embedded forms. |
| __hssrc | safeinit.com (HubSpot) | Marketing | Session | HubSpot — session restart indicator used by the embedded forms. |
How to control or delete cookies
The simplest way to control cookies on this site is through the Cookie preferences link in the footer — open it at any time to grant or withdraw consent per category.
You can also block or delete cookies through your browser settings (typically under "Privacy" or "Site data"). Generic instructions for the major browsers are available at www.aboutcookies.org. Note that essential cookies cannot be disabled without breaking parts of the site, including the cookie banner itself.
Changes to this Cookie Policy
We may update this policy when we add or remove tools, when cookie expiration times change, or when the law requires us to. The current version and effective date are shown at the top of this page. Material changes will be communicated through the cookie banner so you can review and re-confirm your consent.
Contact
If you have questions about this Cookie Policy or how we use cookies, contact us at contact@safeinit.com.